Senyuan Profile

Senyuan Profile


Senyuan Furniture Group

Hotel Furniture | Fully Furnished Luxury Home Furniture | High-end Private House Customization | Soft Accessories

Senyuan Furniture Group, is the world’s leader of five-star hotel furniture and fully furnished luxury Home custom furniture. The company is located in the modern 320,000-square-meter Senyuan Industrial Park in the Dalingshan Town, Dongguan City, Guangdong Province. With a large-scale modern manufacturing base, it has more than 1,000 skilled workers, more than 300 national patented technologies, brand-new imported machinery, a 15,000-square-meter large-scale furniture showroom and a Craftsmanship R&D Center, it is ranked in the forefront of the industry.

A subsidiary of Senyuan, Shenzhen Nga Yuen Decoration Co., Ltd. aims to achieve the industry integrated development in design / construction / furniture / accessories!

Senyuan Furniture products marketing network covers more than 30 countries and regions on five continents and has provided products and services to more than 2,600 high-star hotels in the world. It has a long history of providing deluxe custom furniture and accessories for international high-end hotels, such as St. Regis, Intercontinental, Four Seasons, W, Ritz-Carlton, Hyatt, Park Hyatt, Le Meridian, Conrad, Marriott, Shangri-La, Hilton, Renaissance, Sheraton, Westin, Wyndham, Peninsula, Wynn, Banyan Tree, Anatara, Kempinski, Millennium, etc., and all the top real estate developers in China such as Green City, Poly, Evergrande, Hejing Tai Fu, China Resources, Kingold, Wanda, R&F, Star River, etc.

Being committed to the improvement of furniture craftsmanship technology and quality, Senyuan Furniture has a large-scale technical research and development team with more than 300 professionals. It’s certified by the ISO9001: 2008 Quality Management System, the ISO14001: 2004 Environmental Management System, OHSAS18000 Occupational Health and Safety Management System, the China Environmental Labeling Product (Ten Ring Certificate), and CQC. It has also won the World Hotel Five Continents Diamond Award granted by the World Hotel Union. Among other domestic and international honors, Senyuan was invited to participate in the annual meeting of the China Decoration Association and listed as industrial demonstration base for furniture companies.

Senyuan Furniture is committed to creating "the first choice for consumers and best platform for practitioners." Keeping that in mind, we forge ahead!

Corporate Culture


Senyuan Culture

Mission | Vision | Core Values | Code of Conduct

Corporate Mission: Surpassing Customer Expectations

Interpretation: There is only one rule to become a long-term sustainable business, that is, to find and meet the needs of the customer. Customers are the only reason for the existence and development of an enterprise. As far as Senyuan is concerned, satisfying our customers is just our starting point. Only surpassing customer expectations leads to significant growth. Surpassing customer expectations includes many aspects: product, efficiency, service, etc. In order to achieve the whole mission of the enterprise, the fundamental requirement lies in the staff and teams of the enterprise. To surpass customer expectations, we need to have an alert culture and mentality, system and process assurance, and implementation and inspection measures. Only with the consciousness of fine products can our enterprise never cease; only with fine products of Senyuan can we surpass customer expectations.

Corporate Vision: Boutiques of Senyuan For the World to Share

Interpretation: Senyuan is based on high-end hotel furniture and fully furnished luxury house furniture. The reasons we position the vision of the enterprise as "Boutiques of Senyuan for the world to share" are as follows:
First, boutique is the pursuit of high-end customers for its value. It’s also the differentiation of Senyuan brand formation and the foundation of our high-end image;
Second, boutique is a higher-level interpretation of our factory slogan, "the essence of wood comes from refinement," which is devoted to continuous, fine manufacturing and service;

Third, quality is also the cohesion of the staff’s work concept. We hope that under the continuous advocate of quality consciousness, the staff will have the ability to make fine work. Thus, we create excellent staff for Senyuan;
Fourth, committed to globalization, we aim to become a global company and establish the trends of the entire industry. We are proud to have entered the world’s highest-end hotels. We will make our customers feel "privileged" to use Senyuan products.

The Core Values of Senyuan: Earning Dignity and Value at Work

Interpretation: The core values of Senyuan focus on the dignity and value of our employees, hoping that through the work, employees can reap high-level identity. Our products are hotel furniture or fixed furniture and our customers are basically high-end investors. Because of the continuous pursuit and achievement of high-quality products, and commission to surpass customer expectations, we have had high-value recognition from our customers.
In order to reap dignity and value from the work, Senyuan is constantly committed to the high satisfaction pursuit of customer value. Our competitors are really ourselves. Only in the action to respect the internal and external customers can we win their respect!

Corporate Code of Conduct:

Integrity-oriented, we keep our commitment to our guests and our employees;
Results-oriented, in the work we regard success as heroic;
Teamwork, we advocate work without prevarication, daring to take initiative, cooperating with each other;
Forging ahead, everyone constantly challenges themselves, creating a new realm;
Be straightforward, we advocate direct communication in the work, and not beating around the bush.

An Inscription by Fei Xiaotong, a Former Deputy Member of the National People’s Congress

Development History